Apple Music Hall opens at Battersea Power Station
New 600-capacity venue will host live-streamed shows and feature advanced filming and sound technology.
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Apple Music is set to open a new concert venue, Apple Music Hall, located beneath its European headquarters at Battersea Power Station. The 600-capacity venue is designed to host unique performances by established music stars and emerging bands. All shows will be recorded and broadcast live online.
The facility is scheduled to open in the coming weeks. Apple Music's vice president, Oliver Schusser, told BBC London that the venue is equipped with more cameras and speakers than any other venue of comparable size worldwide. The space also includes new studios for Apple Music's radio stations, which will relocate from their current base in King's Cross.
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Focus on artist connection
Apple aims to create bespoke content to differentiate its music service from competitors. Schusser explained that the venue's purpose is to facilitate meaningful work with artists and connect them with their fans, rather than to compete in the live music market. He stated that the venue will operate with tickets but its sole aim is broadcasting content on Apple Music.
The company seeks to provide a platform for new and developing artists who may face challenges gaining visibility. Schusser highlighted the importance of fostering a new generation of music for the future, noting that many artists currently rely on their back catalogues. The venue's design incorporates sound-absorbing materials and can be configured for various performance styles.
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Culture secretary Lisa Nandy welcomed the development, describing it as a significant vote of confidence in the UK's creative industries and its status as a global creative hub. The opening comes at a time when London's live music scene is under pressure, with a number of venues closing in recent years.
The venue marks Apple's return to hosting significant music events in London, following the cancellation of the iTunes Festival nine years ago. Details regarding the opening act are expected to be announced shortly.
Questions this report answers
+What is Apple Music Hall?
Apple Music Hall is a new concert venue opening beneath Apple's European headquarters at Battersea Power Station. It has a capacity of 600 and will host live-streamed shows by major and emerging artists.
+When will Apple Music Hall open?
The venue is expected to open in the coming weeks. Details about the opening act are anticipated to be announced soon.
+What technology will the venue feature?
According to Apple Music's vice president Oliver Schusser, the venue contains more cameras and speakers than any other venue of its size globally. It is fully wired for video and audio recording.
+What is the purpose of Apple Music Hall?
The venue's primary purpose is to create content with artists and connect them with fans, which will be broadcast on Apple Music. Apple aims to distinguish its service from competitors and support new artists.
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